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5 Must-Have SEO Skills That Every Digital Marketer Should Know

Did you know that 4 in 5 consumers use search engines to find local information? Even though the benefits of ranking number 1 in search engines is clear, many businesses still find it difficult to understand. And who can blame them? Optimizing your site for search engines can take years to get right, and even if you got all the basics in place there is still no guarantee that you’ll be number 1 in the search results. Some business owners mistakenly see SEO as a one-off thing, which you update and ignore. The reality, however, is that SEO is a field of expertise that requires ongoing monitoring and updates to your site to make sure you continue to move up the ranks. Therefore having a team or a person with an understanding of SEO is highly essential. Here are 5 must-have SEO skills that every digital marketer should know!

How to Create a Data-Driven Marketing Strategy

Many online marketing campaigns are aimed only at the quick lead or sell off - and thus give away growth potential. In this article, I'll explain how you can build a holistic online marketing strategy and unlock the full potential of your campaigns. The basis of this is data-driven marketing. You've probably already stumbled upon the term data-driven marketing. As a basic definition data-driven marketing is about making decisions based on solid data from your past or current marketing activities. Many marketers today, like to take this approach to marketing, as it focuses on the user and promotes interaction between marketing channels (anti-silo thinking!) And thus provides the basis for a successful online marketing campaign. A strategy that delivers.

How AI is Transforming Web Design Right Now

As we may already know, these days AI (Artificial Intelligence) is used in various sectors like healthcare, finance, education. Even digital marketing has been impacted by the rise of Artificial intelligence. As the technology develops it’s no surprise to see the implementation of AI almost everywhere. Saying this, one of the biggest weaknesses for AI tools comes down to their ability to think creatively. But to the surprise of some, recent developments have now allowed AI to support web designers in the process of creating websites that not only attract customers but engage them also.

Is AI really that important in Digital marketing?

Around the world, technology is developing or evolving with each passing day. Why do you ask? It’s all down to the world wide web and the internet. Since the internet was created, it’s power and its efficiency in providing solutions for everyday problems like medical advice, travel arrangements, finding local restaurants, etc. has changed our very lives. Digital marketing is a field that has mostly changed over the years because of the internet.

How Mobile Marketing Can Transform Your Business [Infographic]

The number of marketing strategies and avenues of promotion was large even 20 years ago, but the internet brought about an entire host of new marketing techniques. We are steadily seeing a shift towards digital marketing over traditional marketing means such as TV ads, billboards, and flyers. It is mobile marketing that sees a real surge in usage. Mobile phones were used for marketing before, but smartphones changed the way people use the internet, and this is telling only by the number of mobile digital solutions and app development companies out there. Take a look at these brilliant examples of mobile marketing by businesses.