Resources

Free digital marketing resources can go a long way

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KDM not only wants to make digital marketing easier but effective. This means turning website traffic into leads and leads to sales. To give you a little help in hand, we have created these free guides to get your digital marketing on the right track.

free b2b digital marketing ebook _ KDM digital marketing consultancy 

THE ROUTE TO THE MODERN B2B BUYER

An introduction to using your website to drive sales. This guide includes everything from B2B buyer journeys to tactics on improving your website to generate sales. Download your free guide to creating B2B digital marketing strategies.

free marketing automation ebook _ the ulitmate guide to understanding marketing automation

THE ULTIMATE GUIDE TO UNDERSTANDING MARKETING AUTOMATION

11 times more B2B businesses are using marketing automation now compared to 2011. Marketing Automation has already changed the way marketing works by making it possible to send highly personalised messages to contacts in a short amount of time. Download our free e-book, the ultimate guide to understanding marketing automation to learn more.

 

More free digital marketing resources and guides coming soon!

 

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Our blog
  • GDPR Compliance Checklist for Digital Marketers & Businesses
    February 08th, 2018

    GDPR enforcement is fast approaching. The big question for most businesses is how do I exactly comply with these new rules in data protection and what does it mean for the contacts in my database? GDPR or General Data Protection Regulation (GDPR) is a new digital privacy regulation introduced to protect users and their data. This means that businesses by default will have to have some type of privacy on all their digital products and websites. And they will have to monitor and assess their privacy settings regularly to monitor any data breaches and make sure they have the necessary permissions to use and share a user’s data.

    GDPR Compliance Checklist for Digital Marketers & Businesses
  • 5 Ways To Generate Leads Using Chatbots
    January 18th, 2018

    Chatbots have come a long way since the 1970’s. Today chatbots are to provide reminders, recognise natural voice commands, answer questions and even respond to requests with personality. With so much advancement over the past 50 years or so, many marketers are now asking, how can chatbots help businesses? And more importantly, can chatbots be used to generate leads? The answer itself is quite surprising. If you are in sales, you would know the significance of relationship building in getting customers. Therefore in today's modern world, chatbots could bridge the gap between customers and sales through highly-responsive communication. Here are 5 ways to generate leads using chatbots.

    5 Ways To Generate Leads Using Chatbots
  • 8 Digital Marketing Resolutions to Start the New Year Right
    January 04th, 2018

    It’s 2018 everyone! Happy new year to all our readers! It’s now the time of the year when everyone is thinking about new year resolutions to make 2018 better than 2017. Some common resolutions are to spend more time with your family, learning a new skill, travelling more and of course eating less greasy food (this one's mine!). New year resolutions don’t all need to relate to personal stuff, you can even apply them to your business. For example to have more team outings, go to more training events, to get more clients and so on. And to make sure your digital marketing rocks in 2018, you can even create some digital marketing resolutions. To help you out, here are our 7 digital marketing resolutions to start the new year right.

    8 Digital Marketing Resolutions to Start the New Year Right
  • 10 Digital Marketing Trends for 2018
    December 21th, 2017

    With 2018 just a few days away, many businesses might already be thinking about their digital marketing strategy next year. If you are, then here are 10 digital marketing trends for 2018 you might want to consider. You can expect the following changes: In 2018, there will be less hype and more action in the world of artificial intelligence. Companies will start including an AI strategy into their digital marketing strategies. Which would include everything from managing data to automating processes. This will become necessary as more and more companies see the value in intelligence-driven marketing and the role of AI in obtaining and organizing vital customer data.

    10 Digital Marketing Trends for 2018
  • Marketing Automation Plugins Or Software: Which Is Better?
    December 12th, 2017

    According to a report by Marketo and Ascend (2015), 42% of companies use a marketing automation platform, compared to 54% using a CRM and 82% using email marketing technology. This stat alone suggests a certain amount of scepticism towards the adoption of marketing automation software compared to other options on the market. A common alternative for most businesses is turning to plugins to automate their marketing activities. If you have an e-commerce site, you might have noticed all the plugins or apps available. For example the Push Monkey app for Shopify users or using cart abandonment lite for Woocommerce. And who can blame them? At first glance, plugins seem to be the much easier and cheaper option to take. However are plugins really worth the money and in the long-term are they better or worse than purchasing a dedicated marketing automation tool, like Hubspot or Active Campaign.

    Marketing Automation Plugins Or Software: Which Is Better?