5 WAYS AI IS TRANSFORMING MARKETING

Developing more customer – centric campaigns. Supporting you in Content creation. Sales team can focus more on selling. Better communication between customers and businesses. Help marketers make timely decisions.

WHAT PROBLEMS DOES MARKETING AUTOMATION SOLVE?

Marketing automation is a technology that helps businesses streamline and automate various marketing tasks and processes. By using marketing automation software, businesses can automate repetitive tasks such as email marketing, social media posting, and lead generation, allowing them to focus on more strategic and creative aspects of their marketing efforts. One of the main problems… Continue reading WHAT PROBLEMS DOES MARKETING AUTOMATION SOLVE?

MARKETING AUTOMATION 2018 REPORT: DO YOU REALLY KNOW WHAT IT IS?

  Have you heard of marketing automation? And if you have, can you define the term “marketing automation” clearly in your head? According to Liana Technologies (2017) the biggest barrier to marketing automation adoption is knowledge. To some this might be a surprising statement, especially with so many blog posts, webinars and resources out there… Continue reading MARKETING AUTOMATION 2018 REPORT: DO YOU REALLY KNOW WHAT IT IS?

INTELLIGENCE-DRIVEN MARKETING: A SHIFT FROM DATA-DRIVEN MARKETING

Intelligence-driven marketing is the latest buzzword to be thrown around in the world of digital marketing. But where did the term “Intelligence-driven marketing” come from? And more importantly what does it mean for businesses? With the recent updates in technology, today’s companies must do more than just collect and use data in their marketing activities.… Continue reading INTELLIGENCE-DRIVEN MARKETING: A SHIFT FROM DATA-DRIVEN MARKETING