Have you heard of marketing automation? And if you have, can you define the term “marketing automation” clearly in your head? According to Liana Technologies (2017) the biggest barrier to marketing automation adoption is knowledge. To some this might be a surprising statement, especially with so many blog posts, webinars and resources out there on… Continue reading MARKETING AUTOMATION 2018 REPORT: DO YOU REALLY KNOW WHAT IT IS?
Month: February 2023
7 WAYS TO BUILD YOUR EMAIL LISTS WITH YOUR IDEAL CUSTOMERS
Did you know that you are 6 times more likely to get a click-through from an email campaign than from a tweet
FRUSTRATED BY LOW QUALITY B2B LEADS? FOCUS ON BUYER PERSONAS INSTEAD!
INTELLIGENCE-DRIVEN MARKETING: A SHIFT FROM DATA-DRIVEN MARKETING
Intelligence-driven marketing is the latest buzzword to be thrown around in the world of digital marketing. But where did the term “Intelligence-driven marketing” come from? And more importantly what does it mean for businesses? With the recent updates in technology, today’s companies must do more than just collect and use data in their marketing activities.… Continue reading INTELLIGENCE-DRIVEN MARKETING: A SHIFT FROM DATA-DRIVEN MARKETING
