YES! I WANT TO INCREASE MY SALES THROUGH DIGITAL MARKETING
Digital marketing is a huge part of the buyer process, especially for B2B buyers. A typical B2B buyer’s buying cycle would involve awareness, research, selection and purchase. At all these stages digital marketing plays a huge role for the modern B2B buyer. For example when your buyer discovers they have a need, the first thing they will do is a quick ‘Google’ search, followed by an internal evaluation of the different websites they visit. This may involve the buyer looking at the usability, content, design and other factors on your website. You can see from this example the importance of digital marketing in the buying process.
And it doesn't stop there! Once a B2B buyer has made their purchase, they are more likely than B2C consumers to leave online reviews about your offering. These reviews can either make your brand stronger or destroy your reputation. Therefore it is important to offer after-care services to your buyers, such as ongoing support and training. Having a bullet-proof strategy in place at each stage of the buyers digital journey means you can maintain your customers, increase sales and leads.
KDM’s digital marketing for B2B buyers ebook will teach you different B2B digital marketing techniques and how to best target your B2B customers. With a special focus on how to generate leads from your website.