Generating hot leads is vital for the growth of your business. Considering the fact that your website is and should be used as your top salesperson, it’s only natural that you use it to its fullest potential in order to get hot leads. When visitors are on your website, it is your prime opportunity to impress them so you shouldn’t be wasting any opportunities to gain new customers.

Here are just some of the ways you can use your company website to get hot leads:

1. Provide Useful Content for Prospects

If you’re providing valuable content on your site such as blog posts, videos, white papers, infographics, and other types of articles, prospects will consider your company first in the decision-making process as they are going to consume a lot of content to help them decide what to purchase and from which company. Not only does the useful content build brand awareness and recognition, it will also build credibility and trust. When you are a knowledgeable source of information, prospects will start to see you as a leader in the industry. But for this, content has to really be helpful for the prospects; this means you first need to know what their problems are and then make content based around the problems to help solve them.

2. Search Engine Optimization

Using search engine optimization is one of the best ways to get hot leads to your website. When you use search engine optimization throughout your website, search engines reward you with a higher results ranking. To use this effectively you need to know what keywords or keyword phrases your prospects will use to find your product or service, you then need to use these keywords within the text. But beware this is not an invitation to “stuff” your text with keywords this won’t help you it will have an adverse effect and the search engines will ban you as a spammer. Your copy should flow normally and the keywords and phrases you use should be natural. Done properly, when users search for products or services similar to the ones you offer, they will see your company website high on the list of options to choose from. This will make them more likely to click on your link and visit your site instead of your competitor’s.

3. Create Effective Landing Pages

When people find your site, they should be directed to tailored landing pages that are direct, short, and targeted to your main target audience showing them you can solve their problems. Your landing pages should contain calls to action (CTA) that convince users to provide you with their contact information in exchange for some type of useful downloadable content that they want to read or view during decision making. Once you have their contact information, you can follow up with them to give more useful content via email marketing campaigns you run and also keep them up to date with progress within in your company or your products and services.

4. Contact Information

You should be adding your contact information on every page of your website. In order to improve your conversion rate, you want to make it easy for visitors to contact you, so make your contact info large, clear and distinct as you never know how visitors will find your company website or which page they will enter. Your contact information should be responsive so that prospects and customers viewing on a mobile device can contact you easily for example; call by touching your phone number with their finger, make sure that forms are not so small that they can’t click on checkboxes etc.

5. Sharing

Social media is here to stay, word of mouth is a powerful form of publicity. So you should be taking advantage of it and the millions of users who use it by adding Social Media buttons throughout your site such as Twitter, LinkedIn, Facebook and Google+. You are able to generate leads through sharing—if someone reads your blog post or is able to download some useful content and they like it, let them share to their entire network using social share buttons. In turn, their network of friends might just come to your site to read it too.