Over the past few years interest for marketing automation has significantly risen. There are so many blog posts, videos and resources all talking about marketing automation. However, actual usage of marketing automation has remained slow and steady. So the big question is, why are so many companies not ready to adopt marketing automation even in 2018?
This report covers the following areas:
This report will help business owners, marketing directors, marketing and sales team identify the difference between marketing automation software compared to other tools on the market, such as plugins or email software.It will highlight the key features of marketing automation, allowing companies to feel more confident about investing into marketing automation in the future.
If you are currently considering marketing automation in your company or confused by what marketing automation really is, then this is the report for you. This research is especially useful for:
Between quarter 4 of 2017 and quarter 1 of 2018, we conducted an online survey to understand the current marketing automation landscape. We surveyed both large corporations and SME’s to understand the challenges of adopting marketing automation. This report comprises both of primary and secondary research findings.