Automations can be lead generation based or customer experience based. When used properly, marketing automation becomes a very powerful marketing and customer experience tool in your arsenal. Before we dive deep into it, let us have a quick look at the following points where profound use of marketing automation tools improve the customer experience:
Segmenting lists, cleaning old lists, customer onboarding, Discovery Call booking, follow up, connecting to CRM, integration with other tools, such as calendar scheduling, accounting software such as Quick Books, Xero, website platforms such as WordPress, Magento, Shopify, etc.
Websites are a businesses virtual shop window. I talk about this a lot when at networking events. Let us move away from static and we need to be dynamic and personalized. Since the pandemic, the trend has moved very quickly to customer experience and personalization.
Automation – Why is it essential for the future of the business?
With the advancement of technology, automation has become a necessity for the future of the business. It is no longer considered a luxury. And in the future, automation will be an integral part of the business.
With the advancement of technology, businesses have learned to integrate it for better results with automation.
What is automation?
In plain and simple terms, business automation means using applications, tools, and software to automate business processes with minimum human intervention. Usually, it involves using applications to do recurring tasks without too much manual effort. Check out the basics of automating your marketing.
Reasons why automation is necessary for business
No matter how much people criticize automation, there is no doubt that automation is required for business growth and development.
The stigma surrounding automation is there due to the lack of proper utilization of automation. Plus, there is an apprehension that automation will make many people jobless in the future. Artificial intelligence can do a lot of work without any error and human effort. So why would companies recruit people for doing menial tasks?
But this apprehension is not logical as automation will create jobs in the future. People can work in automation companies. With increased dependency on artificial intelligence and marketing automation, there is a steady growth of automation companies. These companies need employees for the research and development work. And that will create jobs for the people. Furthermore, people can apply for jobs that are created due to automation.
Here are few reasons why automation is necessary for the lucrative future of the business.
1. It helps to increase customer satisfaction and generate leads
Customer experience helps to convert website visitors to leads and boost business revenue.. In 2021 our customer’s experience should be top of our priorities. Doing this will ensure you will convert your website visitors to customers which will boost your sales revenue.
After gaining a new customer your interaction shouldn’t stop there. Existing customers are 67% more likely to buy from you again – if only they know how else you can help them. Using automations you can improve their customer experience by keeping them in touch just as a helpful shop assistant would.
2. Lead generation automation components
The automations give existing staff a helpful assistant to do the repetitive tasks that computers do consistently and more effectively such as:
- Segmenting list
- Cleaning old list
- Customer onboarding
- Discovery Call booking
- Follow up
- Connecting to CRM
- Calendar scheduling
- Accounting software (for example, Xero, QuickBooks)
3. It helps to reduce the carbon footprint
The UK is serious about climate change. Websites and marketing automation help businesses to reduce their carbon footprint and be sustainable. You can have a look at the following videos:
Marketing automation can help to reduce carbon footprint and create an eco-friendly environment. It can help to reduce greenhouse gas emissions and promote sustainable initiatives. The PWC and Microsoft report, artificial intelligence can reduce greenhouse emissions by 4% in 2030.
4. It helps to save time and boost employee efficiency
Business process automation helps to save time on the recurring tasks. It completes these tasks, quickly, efficiently and consistently. Tasks that took days and hours cannot be completed within a few minutes.
Repetitive tasks are time consuming and boring, therefore, automation will boost employee productivity and reduce wasted time on recurring tasks. Employees will focus on high-value work and improve their job satisfaction. Reporting means that they won’t lose control and will be able to review much easier to make improvements. Which means more engaging content and smarter marketing strategies making the business goals and targets more achievable.
5. It helps to improve operational efficiency (Example: Email automation)
Business process automation helps to save time, money, and effort. It helps to improve operational efficiency with minimum errors.
For instance, email automation helps to send the right message to the right customers at the right time. The email automation software sends automated messages to customers based on their behavior, preferences, and sales.
Email automation software helps to send personalized content. And that helps to increase the click-through rates and revenue of the business.
6. It saves valuable time and money
One of the biggest advantages of automation is saving money. In the post-pandemic era, when companies want to boost productivity at the minimum operation cost. Automation helps to achieve that.
Digital automation can help businesses to reduce the operational cost and save money. At the same time, it can help to boost productivity.
Companies can use the saved money to create a budget for launching breakthrough campaigns. They can use the money where it is needed to improve the ROI.
It helps businesses to move in the right direction
Some marketing automation solutions are so effective that they can even predict future campaign performance based on past data. They help companies to get a clear picture and walk in the right direction.
Business automation simplifies data and gives helpful insights on how to attract new customers, retain existing customers, and boost business revenue.
It can predict what happens next based on the past behavioral and demographic data. Furthermore, it can help businesses understand the types of questions potential customers may have. The marketing department can prepare answers beforehand.
Through predictive analysis, business automation can help to answer three questions:
- Who are your potential customers?
- What kind of offer should you make to those potential customers?
- What channel should you use for connecting with customers?
Business automation has lots of advantages. It helps to reduce cost, improve operational efficiency, save time, generate leads, and boost customer satisfaction. If you need more information on digital marketing automation or future automation, then you can read this ebook.
It is here to stay and if they are not using it their competitors will be. It is no longer the remit of large companies it is an affordable tool that all companies need to embrace. Marketing automation is a customer experience tool and should be used to add value to your business. If you would like to find out more about how it can help you, book a 15 minute call or email us for more information. And be rest assured that the focus on digital marketing automation will increase in the future.