5 Ways To Generate Leads Using Chatbots
January 18th, 2018Chatbots have come a long way since the 1970’s. Today chatbots are to provide reminders, recognise natural voice commands, answer questions and even respond to requests with personality. With so much advancement over the past 50 years or so, many marketers are now asking, how can chatbots help businesses? And more importantly, can chatbots be used to generate leads? The answer itself is quite surprising. If you are in sales, you would know the significance of relationship building in getting customers. Therefore in today's modern world, chatbots could bridge the gap between customers and sales through highly-responsive communication. Here are 5 ways to generate leads using chatbots.
How Artificial Intelligence Will Transform Marketing
November 07th, 2017There's been a lot of talk about artificial intelligence this year. With Apple, Facebook, Amazon and Google all announcing their partnership in an AI initiative that benefits people and society. You can see that AI is not something you only hear about in books or on the television. It is a reality. An article in Forbes reported that 53% of marketers plan to adopt artificial intelligence in the next 2 years. With AI technologies expected to become the norm in the future. Marketers need to understand to implications of these developments to their processes and activity. Now really is the time to understand how artificial intelligence will transform marketing.
Intelligence-Driven Marketing: A shift from Data-Driven Marketing
October 18th, 2017Intelligence-driven marketing is the latest buzzword to be thrown around in the world of digital marketing. But where did the term “Intelligence-driven marketing” come from? And more importantly what does it mean for businesses? With the recent updates in technology, today's companies must do more than just collect and use data in their marketing activities. They need to get clever with their marketing and focus on intelligence-driven marketing. That is knowing who their buyer personas are and connecting with them at each stage of the sales funnel.
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