Intelligence-Driven Marketing Archives - KDM


Grow Your Business Through Digital Marketing

“Your Expert, in your pocket.”

  • Top 10 Ways That CRM Can Boost Your ROI

    A Customer Relationship Management tool (CRM) is an advanced tool that allows you to gather data from multiple channels and address the unique needs and wants of your audience. Businesses of all sizes are using these tools to provide detailed information on purchase history, personal information, purchasing behaviour patterns and online behaviour to boost revenue […]

  • Why automation is vital for the future of business

    Automations can be lead generation based or customer experience based. When used properly, marketing automation becomes a very powerful marketing and customer experience tool in your arsenal. Before we dive deep into it, let us have a quick look at the following points where profound use of marketing automation tools improve the customer experience: Segmenting […]

  • Brexit and the future for the UK’s digital marketing

    The future of Brexit digital marketing – A brief overview Britain’s exit from the European Union is expected to bring a series of challenges for the digital marketing services in the UK. Despite the UK government’s diligent efforts to ease the pain of the transition, the digital marketing agency in the UK is gearing up […]

  • How to do Email Marketing the right way?

    When it comes to earning high ROIs, email marketing is one of the most effective marketing channels. But, a successful and effective email marketing campaign takes a lot more than just a few tricks. Above all, it requires foolproof, impact-driven strategies that are distinctive and unique. Only then can you achieve a stellar open and […]

  • “Email Marketing is Dead.” — Is this true or false?

    Some decades ago, Nietzsche, the great German philosopher declared with a remarkable conviction— “God is Dead.” A claim that caused serious upheavals in Western philosophy, inspiring the formation of a whole new body of thought. Although nowhere near in logical prowess, sceptics among marketers have been claiming the death of email marketing for some time […]

  • How Do I Choose My Tech Stack for Marketing? — A Comprehensive Guide

    Often, marketers find it daunting to choose the right tech stack for their campaigns. Indeed, the task is quite challenging and can either make or break a business. Especially if the concerned people are “non-technical” —which is usually the case anyway—the wide range of contesting options could become overwhelming. Since a wrong combination could be […]