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Digital Marketing

Digital Trends – 4 Important Reasons Why You Should CareDigital Marketing
Digital Trends – 4 Important Reasons Why You Should Care
December 14th, 2018

Society is constantly going through some changes and currently, it is technology that is disrupting society more than ever. The world is going digital and the average person spends about a quarter of their day interacting with digital media in some way. In addition to changing how we spend our free time, it is also changing various different industries in business, most notably the marketing space. With that in mind, this article is going to look at the importance of digital trends in marketing and how they are changing how we work and live. We will touch on a few reasons why the current digital trend in the marketing space is important and beneficial for everyone involved. So if you think that following digital trends is not important - Then think again! Here are 4 important reasons why you should care about digital trends.

12 Cool Marketing Trends that will Conquer 2019Digital Marketing
12 Cool Marketing Trends that will Conquer 2019
December 10th, 2018

It’s that time of the year again, where every marketer starts thinking about the future of marketing. Our team here at KDM don’t have a crystal ball, but we do know tons about marketing. And with this knowledge let us go through 12 of the coolest marketing trends that will conquer 2019.

10 Best Tools For Effective & Easy MarketingMarketing Tools
10 Best Tools For Effective & Easy Marketing
November 21th, 2018

Being a business owner is probably one of the most challenging jobs on the planet. When first starting a new business, your main goal should be spreading the word about the services or products your company offer. Once you have built your business website and found an adequately priced hosting provider, you will need to shift your focus to optimizing it. With the help of reputable professionals and the right tools, getting your website optimized will be easy. For years, businesses of all shapes and sizes have used the power of online marketing to attract new customers from all over the world. In a recent study, researchers found that over half of the world’s population uses the Internet on a frequent basis. Tapping into a portion of this large audience can help you take your business from startup to a success story. Read below to find out about some of the essential tools you need for easy and effective marketing.

How to Create a Data-Driven Marketing StrategyMarketing Strategy
How to Create a Data-Driven Marketing Strategy
October 17th, 2018

Many online marketing campaigns are aimed only at the quick lead or sell off - and thus give away growth potential. In this article, I'll explain how you can build a holistic online marketing strategy and unlock the full potential of your campaigns. The basis of this is data-driven marketing. You've probably already stumbled upon the term data-driven marketing. As a basic definition data-driven marketing is about making decisions based on solid data from your past or current marketing activities. Many marketers today, like to take this approach to marketing, as it focuses on the user and promotes interaction between marketing channels (anti-silo thinking!) And thus provides the basis for a successful online marketing campaign. A strategy that delivers.

How Mobile Marketing Can Transform Your Business [Infographic]Mobile Marketing
How Mobile Marketing Can Transform Your Business [Infographic]
June 25th, 2018

The number of marketing strategies and avenues of promotion was large even 20 years ago, but the internet brought about an entire host of new marketing techniques. We are steadily seeing a shift towards digital marketing over traditional marketing means such as TV ads, billboards, and flyers. It is mobile marketing that sees a real surge in usage. Mobile phones were used for marketing before, but smartphones changed the way people use the internet, and this is telling only by the number of mobile digital solutions and app development companies out there. Take a look at these brilliant examples of mobile marketing by businesses.