5 Ways Marketing Automation Makes GDPR Compliance Easy
April 06th, 2018Many people are under the impression that marketing automation is just spam. And spam is a big deal, especially with GDPR being enforced in under 2 months. If you are one of these people, then think again! Marketing automation is only spam when used wrongly. In the right hands, marketing automation can truly be a powerful tool for all companies. And using a marketing automation tool will not, I repeat will NOT break the rules highlighted in the new GDPR regulation. And here are 5 ways marketing automation takes the pain out of GDPR compliance.
GDPR Compliance Checklist for Digital Marketers & Businesses
February 08th, 2018GDPR enforcement is fast approaching. The big question for most businesses is how do I exactly comply with these new rules in data protection and what does it mean for the contacts in my database? GDPR or General Data Protection Regulation (GDPR) is a new digital privacy regulation introduced to protect users and their data. This means that businesses by default will have to have some type of privacy on all their digital products and websites. And they will have to monitor and assess their privacy settings regularly to monitor any data breaches and make sure they have the necessary permissions to use and share a user’s data.
Does your website really need an SSL certificate?
November 28th, 2017You may have noticed a lot of talk around SSL certificates and https websites recently. While it has been an essential requirement for ecommerce sites for many years, it is now important for all websites. With more and more users using the web in their daily lives, cybersecurity and data protection have become a hot topic. Especially in a world driven by data and intelligence. Google is leading the change from HTTP to HTTPS by making it more clear on which websites are secure and which are insecure. If you are wondering, does my website really need an SSL certificate? Then carry on reading.
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