Many online marketing campaigns are aimed only at the quick lead or sell off – and thus give away growth potential. In this article, I’ll explain how you can build a holistic online marketing strategy and unlock the full potential of your campaigns. The basis of this is data-driven marketing.
Are you wasting resources on non-converting B2B leads?
B2B marketing has to be cost-effective and focused – so instead of chasing an ever-higher volume of traffic, you should focus your activities on qualified lead-generation. And here’s how you do it.
It’s true! Smart B2Bs have already put digital at the heart of their marketing; but the really smart ones are now using it to obtain unprecedented market intelligence – and get new products and services to market FIRST. So, why aren’t you?