The Business Case for Marketing Automation | KDM

The Business Case for Marketing Automation

This is the second episode in our 3 part marketing automation masterclass series. This episode covers the impact of marketing automation on different stakeholders in your company and some key factors to consider when implementing marketing automation.

What You’ll Learn

  • The core benefits of marketing automation
  • The factors to consider when implementing marketing automation
  • Stakeholders concerns and wants
  • How marketing automation impacts the whole company
 

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