Digital Marketing Webinars

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Watch our free digital marketing webinars to improve your digital marketing skills and knowledge:

Marketing Automation

Part 1: The Basics of Automating Your Marketing

This webinar includes an overview of what marketing automation is, key features and its purpose, as well as some myths surrounding marketing automation.

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Marketing Automation

Part 2: The Business Case of Marketing Automation

This webinar will cover the benefits and factors to consider when choosing a marketing automation tool, as well as some stakeholder concerns and wants.

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marketing automation webinar part 3 the future of marketing automation -KDM Digital

Marketing Automation

Part 3: The Future of Marketing Automation

This webinar will look at some key trends hitting the market, as well as the history of marketing automation. And to end I will bring everything together.

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Our marketing automation packages aim to nurture leads
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Marketing automation is brilliant for delivering personalised messages and collecting customer data. Especially if you don't have the time to engage and nurture your leads!
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Our blog
  • How to Create a Data-Driven Marketing Strategy
    October 17th, 2018

    Many online marketing campaigns are aimed only at the quick lead or sell off - and thus give away growth potential. In this article, I'll explain how you can build a holistic online marketing strategy and unlock the full potential of your campaigns. The basis of this is data-driven marketing. You've probably already stumbled upon the term data-driven marketing. As a basic definition data-driven marketing is about making decisions based on solid data from your past or current marketing activities. Many marketers today, like to take this approach to marketing, as it focuses on the user and promotes interaction between marketing channels (anti-silo thinking!) And thus provides the basis for a successful online marketing campaign. A strategy that delivers.

    How to Create a Data-Driven Marketing Strategy
  • How AI is Transforming Web Design Right Now
    October 03th, 2018

    As we may already know, these days AI (Artificial Intelligence) is used in various sectors like healthcare, finance, education. Even digital marketing has been impacted by the rise of Artificial intelligence. As the technology develops it’s no surprise to see the implementation of AI almost everywhere. Saying this, one of the biggest weaknesses for AI tools comes down to their ability to think creatively. But to the surprise of some, recent developments have now allowed AI to support web designers in the process of creating websites that not only attract customers but engage them also.

    How AI is Transforming Web Design Right Now
  • Is AI really that important in Digital marketing?
    September 19th, 2018

    Around the world, technology is developing or evolving with each passing day. Why do you ask? It’s all down to the world wide web and the internet. Since the internet was created, it’s power and its efficiency in providing solutions for everyday problems like medical advice, travel arrangements, finding local restaurants, etc. has changed our very lives. Digital marketing is a field that has mostly changed over the years because of the internet.

    Is AI really that important in Digital marketing?
  • How Mobile Marketing Can Transform Your Business [Infographic]
    June 25th, 2018

    The number of marketing strategies and avenues of promotion was large even 20 years ago, but the internet brought about an entire host of new marketing techniques. We are steadily seeing a shift towards digital marketing over traditional marketing means such as TV ads, billboards, and flyers. It is mobile marketing that sees a real surge in usage. Mobile phones were used for marketing before, but smartphones changed the way people use the internet, and this is telling only by the number of mobile digital solutions and app development companies out there. Take a look at these brilliant examples of mobile marketing by businesses.

    How Mobile Marketing Can Transform Your Business [Infographic]
  • How Are Brands Using AI And Machine Learning?
    June 11th, 2018

    Machine learning is one of the cornerstones of artificial intelligence. It is not reserved only for advanced robotics though, as more and more chatbots and everyday applications become more adaptive and responsive without human supervision. There are several ways to teach machines to perform a certain act and to deal intelligently and appropriately with certain scenarios. One teaching process involves exposing a system to examples many times till the computer begins to learn from them. So, you can feed a computer different pictures of dogs and cats till it can distinguish between both animals by recognizing pixels and patterns. These two technologies hold so much promise for the world of marketing today. They already provide shoppers with a more meaningful shopping experience by helping with product selection or by resolving their issues.

    How Are Brands Using AI And Machine Learning?