Digital Marketing EBooks

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Improve your marketing know-how with our collection of free digital marketing eBooks:

free b2b digital marketing ebook _ KDM digital marketing consultancy

THE ROUTE TO THE MODERN B2B BUYER

An introduction to using your website to drive sales. This guide includes everything from B2B buyer journeys to tactics on improving your website to generate sales. Download your free guide to creating B2B digital marketing strategies.

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free marketing automation ebook _ the ulitmate guide to understanding marketing automation

THE ULTIMATE GUIDE TO UNDERSTANDING MARKETING AUTOMATION

11 times more B2B businesses are using marketing automation now compared to 2011. Marketing Automation has already changed the way marketing works by making it possible to send highly personalised messages to contacts in a short amount of time. To learn more download our free e-book, the ultimate guide to understanding marketing automation.

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free marketing automation 2018 Report by Kinetic Digital Marketing KDM

MARKETING AUTOMATION 2018 REPORT: DO YOU REALLY KNOW WHAT IT IS?

Why are so many companies not ready to adopt marketing automation even in 2018? This report analyses the key barriers to marketing automation, in particular the role of knowledge as a key barrier to marketing automation.

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  • How Mobile Marketing Can Transform Your Business [Infographic]
    June 25th, 2018

    The number of marketing strategies and avenues of promotion was large even 20 years ago, but the internet brought about an entire host of new marketing techniques. We are steadily seeing a shift towards digital marketing over traditional marketing means such as TV ads, billboards, and flyers. It is mobile marketing that sees a real surge in usage. Mobile phones were used for marketing before, but smartphones changed the way people use the internet, and this is telling only by the number of mobile digital solutions and app development companies out there. Take a look at these brilliant examples of mobile marketing by businesses.

    How Mobile Marketing Can Transform Your Business [Infographic]
  • How Are Brands Using AI And Machine Learning?
    June 11th, 2018

    Machine learning is one of the cornerstones of artificial intelligence. It is not reserved only for advanced robotics though, as more and more chatbots and everyday applications become more adaptive and responsive without human supervision. There are several ways to teach machines to perform a certain act and to deal intelligently and appropriately with certain scenarios. One teaching process involves exposing a system to examples many times till the computer begins to learn from them. So, you can feed a computer different pictures of dogs and cats till it can distinguish between both animals by recognizing pixels and patterns. These two technologies hold so much promise for the world of marketing today. They already provide shoppers with a more meaningful shopping experience by helping with product selection or by resolving their issues.

    How Are Brands Using AI And Machine Learning?
  • Marketing Automation 2018 Report: Do You Really Know What It Is?
    June 04th, 2018

    Have you heard of marketing automation? And if you have, can you define the term “marketing automation” clearly in your head? According to Liana Technologies (2017) the biggest barrier to marketing automation adoption is knowledge. To some this might be a surprising statement, especially with so many blog posts, webinars and resources out there on such topic. However as interest for marketing automation rises, it seems that actual adoption of marketing automation is at a halt. A report by Digital Capital Advisors (2015) found that in a survey of 220,000 small businesses (approx. annual revenue of £3 - £14 million), only 5% used marketing automation tools. This very statistic suggests the lag in adoption, particularly in small businesses. To solve this issue, we conducted a survey between the end of 2017 and early 2018 to uncover how much businesses really know about marketing automation and what is it about marketing automation that is so confusing.

    Marketing Automation 2018 Report: Do You Really Know What It Is?
  • 14 Common Marketing Challenges and How to Solve Them
    May 24th, 2018

    What are the biggest marketing challenges you face today? There is no right or wrong answer. Every marketer is faced with their own set of challenges or frustrations. Whether this is getting their company in front of the right target audience or proving ROI. And not to mention the global challenge of keeping up to date with new marketing technology and being able to take an intelligent-driven approach to marketing. Through exploring the internet and by asking real marketers at our marketing events, we have discovered 14 common marketing challenges faced by marketers in today’s landscape. Before you read on, please take a moment to list your own marketing challenges. And then you can compare your challenges with our list.

    14 Common Marketing Challenges and How to Solve Them
  • 5 Ways Marketing Automation Makes GDPR Compliance Easy
    April 06th, 2018

    Many people are under the impression that marketing automation is just spam. And spam is a big deal, especially with GDPR being enforced in under 2 months. If you are one of these people, then think again! Marketing automation is only spam when used wrongly. In the right hands, marketing automation can truly be a powerful tool for all companies. And using a marketing automation tool will not, I repeat will NOT break the rules highlighted in the new GDPR regulation. And here are 5 ways marketing automation takes the pain out of GDPR compliance.

    5 Ways Marketing Automation Makes GDPR Compliance Easy