Digital Marketing EBooks

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Improve your marketing know-how with our collection of free digital marketing eBooks:

free b2b digital marketing ebook _ KDM digital marketing consultancy

THE ROUTE TO THE MODERN B2B BUYER

An introduction to using your website to drive sales. This guide includes everything from B2B buyer journeys to tactics on improving your website to generate sales. Download your free guide to creating B2B digital marketing strategies.

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free marketing automation ebook _ the ulitmate guide to understanding marketing automation

THE ULTIMATE GUIDE TO UNDERSTANDING MARKETING AUTOMATION

11 times more B2B businesses are using marketing automation now compared to 2011. Marketing Automation has already changed the way marketing works by making it possible to send highly personalised messages to contacts in a short amount of time. Download our free e-book, the ultimate guide to understanding marketing automation to learn more.

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Our blog
  • 5 Ways Marketing Automation Makes GDPR Compliance Easy
    April 06th, 2018

    Many people are under the impression that marketing automation is just spam. And spam is a big deal, especially with GDPR being enforced in under 2 months. If you are one of these people, then think again! Marketing automation is only spam when used wrongly. In the right hands, marketing automation can truly be a powerful tool for all companies. And using a marketing automation tool will not, I repeat will NOT break the rules highlighted in the new GDPR regulation. And here are 5 ways marketing automation takes the pain out of GDPR compliance.

    5 Ways Marketing Automation Makes GDPR Compliance Easy
  • Are You Using Chatbots? 5 Chatbot Stats You Need to Know
    March 20th, 2018

    Are chatbots taking over the world? Many of you might be sceptical about the idea of chatbots. How useful are they for businesses? Can they really answer customer enquiries? And even generate sales and nurture leads? The truth is many businesses are already utilizing chatbots as part of their marketing strategy. And the most used chatbot is the Facebook messenger bot. The facebook messenger bot can integrate with your e-commerce store, answer customer enquiries and offer product recommendations if created right. For example, for customer service Staples and Next both use Facebook messenger bot to answer common customer questions within minutes. While other companies, such as Spotify use the Facebook messenger chatbot to recommend songs and playlists. If you are not convinced by the value of chatbots for your business, then here are 5 chatbot stats you really need to know.

    Are You Using Chatbots? 5 Chatbot Stats You Need to Know
  • Digital Marketing Consultancy Or Agency: What Are The Differences?
    March 02th, 2018

    Many clients and marketing companies tend to get mixed up when it comes to distinguishing between a digital marketing consultancy and an agency. Some agencies think they are consultancies and some consultancies think they are agencies. So what is the real difference between a digital marketing consultancy and agency and are the lines blurring between these two? Here are the 5 key differences between a consultancy and an agency.

    Digital Marketing Consultancy Or Agency: What Are The Differences?
  • GDPR Compliance Checklist for Digital Marketers & Businesses
    February 08th, 2018

    GDPR enforcement is fast approaching. The big question for most businesses is how do I exactly comply with these new rules in data protection and what does it mean for the contacts in my database? GDPR or General Data Protection Regulation (GDPR) is a new digital privacy regulation introduced to protect users and their data. This means that businesses by default will have to have some type of privacy on all their digital products and websites. And they will have to monitor and assess their privacy settings regularly to monitor any data breaches and make sure they have the necessary permissions to use and share a user’s data.

    GDPR Compliance Checklist for Digital Marketers & Businesses
  • 5 Ways To Generate Leads Using Chatbots
    January 18th, 2018

    Chatbots have come a long way since the 1970’s. Today chatbots are to provide reminders, recognise natural voice commands, answer questions and even respond to requests with personality. With so much advancement over the past 50 years or so, many marketers are now asking, how can chatbots help businesses? And more importantly, can chatbots be used to generate leads? The answer itself is quite surprising. If you are in sales, you would know the significance of relationship building in getting customers. Therefore in today's modern world, chatbots could bridge the gap between customers and sales through highly-responsive communication. Here are 5 ways to generate leads using chatbots.

    5 Ways To Generate Leads Using Chatbots