Our Story | KDM | Kinetic Digital Marketing Consultancy

Our Story

Modest beginnings and cutting-edge technology.

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KDM (Formerly known as Kinetic Productions) is a digital marketing consultancy based in Birmingham and Sutton Coldfield, founded in 2001 by Karen Poxon. The idea behind starting KDM was to help businesses market their products and services through using the latest and greatest in digital marketing.

With over 16 years of experience, KDM has developed a strong portfolio of working with a range of partners. This includes everyone from manufacturing to IT and technology companies. We have delivered extraordinary results, formed long-term partnerships and even had fun on the way.

With all this expertise and experience, we have become more than a digital marketing consultancy, but pioneers. Today, KDM is investing in creating the best in-house software to make marketing automation and social selling more effective. Of course, we can’t give away our secret formula but we call tell you that it has dramatically increased the effectiveness of email campaigns sent by our partners.

OUR SECRET RECIPE

How is KDM any different from other digital marketing consultancies? Simple…it’s our unique 4 step process! Our 4 step process helps us to create winning digital marketing strategies that not only work for you, but also deliver.  

STEP 1: TIME TO GET AUDITING

At the base of every great strategy is an audit. At KDM, we conduct a complete audit of your company and its marketplace. This includes looking at your strengths, weaknesses, as well as your competitors, company goals and buyer persona’s. This helps us get a bigger picture of what you do and highlight areas of improvement.

STEP 2: STRATEGIC PLAN HERE WE COME

We’ve done the research and have identified the problems. Now it’s time to create a winning digital marketing strategy, which can be implemented to not only solve your problems, but also to match your company’s resources. This way we can guarantee long term success. Our plan includes all areas of digital marketing including, website, SEO, content marketing, social media and marketing automation. Allowing us to focus on both generating leads and increasing sales.

STEP 3: WHERE THE ACTION IS

With a game plan all drawn up, it’s time to put it into action. This involves creating the content, updating your website, managing social media channels, creating automations and anything else it takes to get you results. To ensure long-term success, we can even train you and your employees on how best to use digital marketing for your company. Allowing for a continuous stream of digital marketing activities that never stop.

STEP 4: CAN’T FORGET THOSE KPI’S

The most essential part of our process is measuring. When it comes to KPI’s we keep it SMART. That means each KPI we develop can be measured to see your company’s performance and progress more clearly.

Specific: We make sure our KPI’s are detailed enough to understand and implement.

Measurable: Our KPI’s include quantifiable data, so we can easily see the difference.

Accurate: We use real data from your company’s past performance to create these.

Relevant: We never include pointless KPI’s that mean nothing to your company.

Timely: Our KPI’s always have a deadline attached ensuring you get quick results.

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Our blog
  • 12 Cool Marketing Trends that will Conquer 2019
    December 10th, 2018

    It’s that time of the year again, where every marketer starts thinking about the future of marketing. Our team here at KDM don’t have a crystal ball, but we do know tons about marketing. And with this knowledge let us go through 12 of the coolest marketing trends that will conquer 2019.

    12 Cool Marketing Trends that will Conquer 2019
  • 10 Best Tools For Effective & Easy Marketing
    November 21th, 2018

    Being a business owner is probably one of the most challenging jobs on the planet. When first starting a new business, your main goal should be spreading the word about the services or products your company offer. Once you have built your business website and found an adequately priced hosting provider, you will need to shift your focus to optimizing it. With the help of reputable professionals and the right tools, getting your website optimized will be easy. For years, businesses of all shapes and sizes have used the power of online marketing to attract new customers from all over the world. In a recent study, researchers found that over half of the world’s population uses the Internet on a frequent basis. Tapping into a portion of this large audience can help you take your business from startup to a success story. Read below to find out about some of the essential tools you need for easy and effective marketing.

    10 Best Tools For Effective & Easy Marketing
  • 5 Must-Have SEO Skills That Every Digital Marketer Should Know
    November 07th, 2018

    Did you know that 4 in 5 consumers use search engines to find local information? Even though the benefits of ranking number 1 in search engines is clear, many businesses still find it difficult to understand. And who can blame them? Optimizing your site for search engines can take years to get right, and even if you got all the basics in place there is still no guarantee that you’ll be number 1 in the search results. Some business owners mistakenly see SEO as a one-off thing, which you update and ignore. The reality, however, is that SEO is a field of expertise that requires ongoing monitoring and updates to your site to make sure you continue to move up the ranks. Therefore having a team or a person with an understanding of SEO is highly essential. Here are 5 must-have SEO skills that every digital marketer should know!

    5 Must-Have SEO Skills That Every Digital Marketer Should Know
  • How to Create a Data-Driven Marketing Strategy
    October 17th, 2018

    Many online marketing campaigns are aimed only at the quick lead or sell off - and thus give away growth potential. In this article, I'll explain how you can build a holistic online marketing strategy and unlock the full potential of your campaigns. The basis of this is data-driven marketing. You've probably already stumbled upon the term data-driven marketing. As a basic definition data-driven marketing is about making decisions based on solid data from your past or current marketing activities. Many marketers today, like to take this approach to marketing, as it focuses on the user and promotes interaction between marketing channels (anti-silo thinking!) And thus provides the basis for a successful online marketing campaign. A strategy that delivers.

    How to Create a Data-Driven Marketing Strategy
  • How AI is Transforming Web Design Right Now
    October 03th, 2018

    As we may already know, these days AI (Artificial Intelligence) is used in various sectors like healthcare, finance, education. Even digital marketing has been impacted by the rise of Artificial intelligence. As the technology develops it’s no surprise to see the implementation of AI almost everywhere. Saying this, one of the biggest weaknesses for AI tools comes down to their ability to think creatively. But to the surprise of some, recent developments have now allowed AI to support web designers in the process of creating websites that not only attract customers but engage them also.

    How AI is Transforming Web Design Right Now