Our Story

Modest beginnings and cutting-edge technology.

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KDM (Formerly known as Kinetic Productions) is a digital marketing consultancy based in Birmingham and Sutton Coldfield, founded in 2001 by Karen Poxon. The idea behind starting KDM was to help businesses market their products and services through using the latest and greatest in digital marketing.

With over 16 years of experience, KDM has developed a strong portfolio of working with a range of partners. This includes everyone from manufacturing to IT and technology companies. We have delivered extraordinary results, formed long-term partnerships and even had fun on the way.

With all this expertise and experience, we have become more than a digital marketing consultancy, but pioneers. Today, KDM is investing in creating the best in-house software to make marketing automation and email marketing more effective. Of course, we can’t give away our secret formula but we call tell you that it has dramatically increased the effectiveness of email campaigns sent by our partners.

OUR SECRET RECIPE

How is KDM any different from other digital marketing consultancies? Simple…it’s our unique 4 step process! Our 4 step process helps us to create winning digital marketing strategies that not only work for you, but also deliver.  

STEP 1: TIME TO GET AUDITING

At the base of every great strategy is an audit. At KDM, we conduct a complete audit of your company and its marketplace. This includes looking at your strengths, weaknesses, as well as your competitors, company goals and buyer persona’s. This helps us get a bigger picture of what you do and highlight areas of improvement.

STEP 2: STRATEGIC PLAN HERE WE COME

We’ve done the research and have identified the problems. Now it’s time to create a winning digital marketing strategy, which can be implemented to not only solve your problems, but also to match your company’s resources. This way we can guarantee long term success. Our plan includes all areas of digital marketing including, website, SEO, content marketing, social media and marketing automation. Allowing us to focus on both generating leads and increasing sales.

STEP 3: WHERE THE ACTION IS

With a game plan all drawn up, it’s time to put it into action. This involves creating the content, updating your website, managing social media channels, creating automations and anything else it takes to get you results. To ensure long-term success, we can even train you and your employees on how best to use digital marketing for your company. Allowing for a continuous stream of digital marketing activities that never stop.

STEP 4: CAN’T FORGET THOSE KPI’S

The most essential part of our process is measuring. When it comes to KPI’s we keep it SMART. That means each KPI we develop can be measured to see your company’s performance and progress more clearly.

Specific: We make sure our KPI’s are detailed enough to understand and implement.

Measurable: Our KPI’s include quantifiable data, so we can easily see the difference.

Accurate: We use real data from your company’s past performance to create these.

Relevant: We never include pointless KPI’s that mean nothing to your company.

Timely: Our KPI’s always have a deadline attached ensuring you get quick results.

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Our blog
  • GDPR Compliance Checklist for Digital Marketers & Businesses
    February 08th, 2018

    GDPR enforcement is fast approaching. The big question for most businesses is how do I exactly comply with these new rules in data protection and what does it mean for the contacts in my database? GDPR or General Data Protection Regulation (GDPR) is a new digital privacy regulation introduced to protect users and their data. This means that businesses by default will have to have some type of privacy on all their digital products and websites. And they will have to monitor and assess their privacy settings regularly to monitor any data breaches and make sure they have the necessary permissions to use and share a user’s data.

    GDPR Compliance Checklist for Digital Marketers & Businesses
  • 5 Ways To Generate Leads Using Chatbots
    January 18th, 2018

    Chatbots have come a long way since the 1970’s. Today chatbots are to provide reminders, recognise natural voice commands, answer questions and even respond to requests with personality. With so much advancement over the past 50 years or so, many marketers are now asking, how can chatbots help businesses? And more importantly, can chatbots be used to generate leads? The answer itself is quite surprising. If you are in sales, you would know the significance of relationship building in getting customers. Therefore in today's modern world, chatbots could bridge the gap between customers and sales through highly-responsive communication. Here are 5 ways to generate leads using chatbots.

    5 Ways To Generate Leads Using Chatbots
  • 8 Digital Marketing Resolutions to Start the New Year Right
    January 04th, 2018

    It’s 2018 everyone! Happy new year to all our readers! It’s now the time of the year when everyone is thinking about new year resolutions to make 2018 better than 2017. Some common resolutions are to spend more time with your family, learning a new skill, travelling more and of course eating less greasy food (this one's mine!). New year resolutions don’t all need to relate to personal stuff, you can even apply them to your business. For example to have more team outings, go to more training events, to get more clients and so on. And to make sure your digital marketing rocks in 2018, you can even create some digital marketing resolutions. To help you out, here are our 7 digital marketing resolutions to start the new year right.

    8 Digital Marketing Resolutions to Start the New Year Right
  • 10 Digital Marketing Trends for 2018
    December 21th, 2017

    With 2018 just a few days away, many businesses might already be thinking about their digital marketing strategy next year. If you are, then here are 10 digital marketing trends for 2018 you might want to consider. You can expect the following changes: In 2018, there will be less hype and more action in the world of artificial intelligence. Companies will start including an AI strategy into their digital marketing strategies. Which would include everything from managing data to automating processes. This will become necessary as more and more companies see the value in intelligence-driven marketing and the role of AI in obtaining and organizing vital customer data.

    10 Digital Marketing Trends for 2018
  • Marketing Automation Plugins Or Software: Which Is Better?
    December 12th, 2017

    According to a report by Marketo and Ascend (2015), 42% of companies use a marketing automation platform, compared to 54% using a CRM and 82% using email marketing technology. This stat alone suggests a certain amount of scepticism towards the adoption of marketing automation software compared to other options on the market. A common alternative for most businesses is turning to plugins to automate their marketing activities. If you have an e-commerce site, you might have noticed all the plugins or apps available. For example the Push Monkey app for Shopify users or using cart abandonment lite for Woocommerce. And who can blame them? At first glance, plugins seem to be the much easier and cheaper option to take. However are plugins really worth the money and in the long-term are they better or worse than purchasing a dedicated marketing automation tool, like Hubspot or Active Campaign.

    Marketing Automation Plugins Or Software: Which Is Better?