Meet the team
Our team of digital marketing experts, website designers and developers.
From my background as a technical project manager I founded Kinetic Productions in 2001 to supply web sites to companies in Birmingham. We have gone from strength to strength . Marketing is my passion; which is just as well because the face of marketing has changed considerably with the growth and evolvement of digital marketing. I’m naturally a sociable person and spend my time on business development, networking and keeping in touch with our clients through face to face, telephone and on social media networks. To relax I like reading fiction, travelling, tennis and going to the gym.
Having come from a systems and engineering management background I now specialise in digital marketing and the technology side of the business. I love the fact that Digital Marketing is becoming more and more powerful and cost effective due to technology advancements with software, tools and techniques. I also love working with our multi skilled and talented team and try very hard to make sure our company is the best in the business and a great place to work.
Responsible for our client’s digital marketing activities, I take care of their blog posts, connections and tweets, across all platforms making sure that their digital marketing plans are implemented correctly.
Office manager and digital marketer – with many years of experience my job is to make sure the office runs smoothly and amongst other things compile the quarterly newsletter, email campaigns and generally make sure Karen gets everything done! When not in the Office, I can be found on the golf course, enjoying the challenge of being a hockey mum, walking and exercising my lively dogs, socialising in general.
As the lead creative designer, my work is exciting and very varied, working with our clients to create eye catching, professional images for their digital marketing activity. When I’m not hard at work my interests include travelling, drawing, going to the gym and of course socialising.
As a digital marketing executive, I am responsible for copywriting, managing social media and creating digital marketing plans for clients. When I’m not working, I love to illustrate, read books and write my own stories. I’m a big fan of fairytales, Dr. Seuss and recently started reading Stephen King novels.
We also have a team of designers and developers who are both skilled and experienced in their fields and specialise in responsive website design, website development and bespoke web application software.
- GDPR Compliance Checklist for Digital Marketers & BusinessesFebruary 08th, 2018GDPR enforcement is fast approaching. The big question for most businesses is how do I exactly comply with these new rules in data protection and what does it mean for the contacts in my database? GDPR or General Data Protection Regulation (GDPR) is a new digital privacy regulation introduced to protect users and their data. This means that businesses by default will have to have some type of privacy on all their digital products and websites. And they will have to monitor and assess their privacy settings regularly to monitor any data breaches and make sure they have the necessary permissions to use and share a user’s data.
- 5 Ways To Generate Leads Using ChatbotsJanuary 18th, 2018Chatbots have come a long way since the 1970’s. Today chatbots are to provide reminders, recognise natural voice commands, answer questions and even respond to requests with personality. With so much advancement over the past 50 years or so, many marketers are now asking, how can chatbots help businesses? And more importantly, can chatbots be used to generate leads? The answer itself is quite surprising. If you are in sales, you would know the significance of relationship building in getting customers. Therefore in today's modern world, chatbots could bridge the gap between customers and sales through highly-responsive communication. Here are 5 ways to generate leads using chatbots.
- 8 Digital Marketing Resolutions to Start the New Year RightJanuary 04th, 2018It’s 2018 everyone! Happy new year to all our readers! It’s now the time of the year when everyone is thinking about new year resolutions to make 2018 better than 2017. Some common resolutions are to spend more time with your family, learning a new skill, travelling more and of course eating less greasy food (this one's mine!). New year resolutions don’t all need to relate to personal stuff, you can even apply them to your business. For example to have more team outings, go to more training events, to get more clients and so on. And to make sure your digital marketing rocks in 2018, you can even create some digital marketing resolutions. To help you out, here are our 7 digital marketing resolutions to start the new year right.
- 10 Digital Marketing Trends for 2018December 21th, 2017With 2018 just a few days away, many businesses might already be thinking about their digital marketing strategy next year. If you are, then here are 10 digital marketing trends for 2018 you might want to consider. You can expect the following changes: In 2018, there will be less hype and more action in the world of artificial intelligence. Companies will start including an AI strategy into their digital marketing strategies. Which would include everything from managing data to automating processes. This will become necessary as more and more companies see the value in intelligence-driven marketing and the role of AI in obtaining and organizing vital customer data.
- Marketing Automation Plugins Or Software: Which Is Better?December 12th, 2017According to a report by Marketo and Ascend (2015), 42% of companies use a marketing automation platform, compared to 54% using a CRM and 82% using email marketing technology. This stat alone suggests a certain amount of scepticism towards the adoption of marketing automation software compared to other options on the market. A common alternative for most businesses is turning to plugins to automate their marketing activities. If you have an e-commerce site, you might have noticed all the plugins or apps available. For example the Push Monkey app for Shopify users or using cart abandonment lite for Woocommerce. And who can blame them? At first glance, plugins seem to be the much easier and cheaper option to take. However are plugins really worth the money and in the long-term are they better or worse than purchasing a dedicated marketing automation tool, like Hubspot or Active Campaign.