Society is constantly going through some changes and currently, it is technology that is disrupting society more than ever. The world is going digital and the average person spends about a quarter of their day interacting with digital media in some way. In addition to changing how we spend our free time, it is also changing various different industries in business, most notably the marketing space. With that in mind, this article is going to look at the importance of digital trends in marketing and how they are changing how we work and live. We will touch on a few reasons why the current digital trend in the marketing space is important and beneficial for everyone involved. So if you think that following digital trends is not important – Then think again! Here are 4 important reasons why you should care about digital trends.
First of all, digital marketing is quite cost-effective compared to traditional methods of marketing, such as newspapers or TV ads. Not only do you get more bang for your buck, but there is so much customisation available that you are certain to find a marketing method or practice that works for you. This is great for startups, as they are usually quite cash-strapped, especially early on. Anyone can market their website, blog, company or product for only a few dollars thanks for digital marketing. But of course, if you can afford it, you can easily spend millions every month on digital marketing, as well. Either way, digital marketing has shown to be a more cost-effective method and can provide ROI just as high, if not higher.
- An Increase in Efficiency
Doing things digitally, whether marketing or otherwise, is a great way to boost the efficiency of your company, which is incredibly important to your success. Without being able to do things digitally, your company would surely waste a lot of time and money on mundane tasks. These trends in the digital space have simply allowed things to be done faster, better and with less work needed than ever before. Things like sending invoices, managing emails and managing projects have all been made extremely easy thanks to digital tools and marketing automation software that can do them automatically, or at least speed up the process. Examples of some useful tools include Freshbooks, Zapier, IFTTT and even Google sheets add-ons, like Google analytics for sheets.
- Foster a Good Customer/Company Relationship
Without creating a bond or connection between your company and your customer, your marketing likely won’t be as successful as you could be. Traditional marketing methods are a fairly one-way conversation, in which you send out marketing materials for them to see. However, digital marketing has changed this. Using social media (which is now used by over 75% of Americans) or other digital channels to connect with your customers can help establish trust and loyalty with your company or products. These methods also allow you to keep in touch with customers, and also be able to tailor your content or marketing materials for the exact people in your demographic.
- Tracking and Analytics
One of the most important parts of a marketing campaign is knowing just how successful and profitable it was for your company. However, with traditional marketing efforts, you had to only rely on things like sales numbers, acquisition cost and more. Now, with digital marketing, there is much more analytics that can be tracked. You can learn a variety of things such as exactly how many people you reached, how users interacted with your website, where most of your visitors are from and even how they found you. Simply put, the growing digital trend in marketing has helped companies get a much better sense of how successful a marketing campaign was.
Digital Trends – Should you care?
In short, yes – Of course you should care about digital trends. If you don’t care, then you are in serious danger of being left behind in your marketing and will lose any competitive advantage you have to more series competitors with skilled marketers that are always on trend. I highly suggest you take a look at this article on the 12 coolest marketing trends in 2019 to stay up-to-date. In conclusion, hopefully, this article has helped you learn just why digital trends in marketing are so important and how much they can help individuals and companies alike.