How to Create a Data-Driven Marketing Strategy
October 17th 2018Many online marketing campaigns are aimed only at the quick lead or sell off - and thus give away growth potential. In this article, I'll explain how you can build a holistic online marketing strategy and unlock the full potential of your campaigns. The basis of this is data-driven marketing.
Are you wasting resources on non-converting B2B leads?
April 13th 2017Are you wasting resources on non-converting B2B leads? B2B marketing has to be cost-effective and focused – so instead of chasing an ever-higher volume of traffic, you should focus your activities on qualified lead-generation. And here’s how you do it.
Digital Marketing is the intelligent route to B2B innovation
April 13th 2017It’s true! Smart B2Bs have already put digital at the heart of their marketing; but the really smart ones are now using it to obtain unprecedented market intelligence – and get new products and services to market FIRST. So, why aren’t you?
Want to improve your B2B Inbound Marketing?
April 13th 2017Want to improve your B2B Inbound Marketing? Then don’t be such a party animal! You know how the process of creating and posting content generates a fever of anticipation followed by gut-wrenching disappointment?
What is a B2B digital marketing strategy? And do you really need one?
April 13th 2017All marketing relies on strategy – a focused plan for reaching out to prospects and converting sales. But when we talk to B2B clients about their digital strategy, they often hesitate. Why is this? Is it simply that digital is a bad fit? And is there a hidden cost to rejecting the digital option?
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