Strategy and Planning

Free strategy clinic

Before we jump right in, KDM takes the time to learn about your company and its goals. By offering a free strategy clinic we hope to get a clear understanding of your strategic direction and what you want to achieve with your marketing. Whether this is more customers, increased awareness or to maintain your current customer base. Whatever your marketing challenge we create a bespoke digital marketing strategy to suit your needs. Book your free strategy clinic today for a one-to-one personalised meeting.

Digital marketing audit

KDM reviews both your internal environment (company resources, structure and processes) and external (global economy, technological changes, cultural and legal issues). This includes reviewing all your past digital marketing activity (including a website and social media audit) to see if you have been meeting your goals. Once all this data has been collected, along with our suggestions, we will send you a comprehensive report and schedule a meeting to discuss our findings.

In-depth research & analysis

Good, solid research is the secret to any winning digital marketing strategy. KDM takes research very seriously – We not only dig into your direct competitors’ activity but also look at your industry to discover opportunities for your company. This includes a thorough brand analysis of how you can differentiate yourself in the marketplace. As well as a target persona report based on extensive research and customer data and target market analysis which shows the most profitable target market for your company.

Marketing plan creation

Using advanced tools and data collected we are able to create a sophisticated marketing plan which outlines areas, such as target market selection, objectives and KPI’s, content strategy and marketing channel selection. We even make sure that your marketing plan is feasible, by detailing budget, timings and resource requirements. This way you have a clear roadmap to follow when it comes to achieving your company goals.

Virtual marketing director

It can be easy to lose focus and let your marketing wander off in another direction. That’s why our strategy and planning package includes a virtual marketing director. Your personal marketing director can provide ongoing support and input into marketing planning decisions. They will able to attend board meetings, recommend on top-level decisions and ensure your objectives are being met. Never lose sight of your objectives again with our result-driven virtual marketing director.

Implementation support

Developing a winning digital marketing plan is one thing, but implementing it successfully is a whole different story. To help you stay focused, KDM offer a bespoke implementation support service, where our team of digital marketing consultants can offer you ideas, advice and even training in different areas of your digital marketing. This not only helps you stay on track but also ensures that you are meeting your goals and meeting deadlines.

Reporting and Monitoring

We regularly keep track of your performance through weekly KPI monitoring and monthly reports analysing your performance. Regular monitoring helps us to identify areas of improvements and successes. This is highly important as the digital landscape is dynamic – One week you might experience a record high, while the next a slump in sales. Keeping a keen eye on performance helps us to see what’s working and what’s not, so we can adapt and optimize your marketing strategy for best results.