Digital Marketing Consulting
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At KDM, strategy is at the heart of everything we do. That’s why we make it our business to understand your company and tailor our digital marketing strategies to meet your needs. Many businesses we talk to always ask, why do I need a strategy? KDM’s answer is simple. Every business, big or small needs a strategy of some sort. Your digital marketing strategy sets the path to achieving your business goals and success. A well-research digital marketing strategy should help you generate leads and increase sales.
What makes a winning digital marketing strategy?
A winning digital marketing strategy is made up of essentially four elements. These are audit, planning, delivery and measuring. Neglect any of these four elements and your strategy is destined to fail.
Analyse your current performance, through various audits and competitor analysis.
Time to create a plan and an overall strategy.
We give you the tools, resources, and training to deliver.
The success of your strategy is measure through SMART KPI's.
At KDM the first thing we do is analyse your current performance, through various audits. Examples of audits we complete are; a social media audit, website audit and PPC audit. Based on the results of your audit, we then create a game plan.
Your game plan is a document stating your overall strategy. This would include lead and sales generating strategies that we suggest you implement. Once the overall direction and plan have been agreed on we can move on to delivery.
We help to deliver your plan in various ways, such as through helping you create content, training on different software and giving you advice and tips. This gives you the tools and resources for long-term success.
Finally, the most important part of a digital marketing strategy is measurement. We continuously measure the success of your strategy through setting SMART KPI’s. This way we can easily adjust your strategy if you are failing to meet targets.
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