8 Digital Marketing Resolutions to Start the New Year Right
It’s 2018 everyone! Happy new year to all our readers! It’s now the time of the year when everyone is thinking about new year resolutions to make 2018 better than 2017. Some common resolutions are to spend more time with your family, learning a new skill, travelling more and of course eating less greasy food (this one’s mine!). New year resolutions don’t all need to relate to personal stuff, you can even apply them to your business. For example to have more team outings, go to more training events, to get more clients and so on. And to make sure your digital marketing rocks in 2018, you can even create some digital marketing resolutions. To help you out, here are our 8 digital marketing resolutions to start the new year right.
- I will be consistent with my digital marketing.
This is my digital marketing resolution every year. There’s nothing I hate more than inconsistent marketing. And by inconsistent, I mean random social media postings, brand messaging that is all over the place and website content only being updated every few months. In today’s digital age, consistency builds trust, expertise and awareness for your brand. It shows your customers or clients that you have a long-term focus, instead of only focusing on the now.
- I will automate more of my activities.
Are you spending way too much time emailing your contacts and sorting out your lists? It’s about time you invested in some marketing automation packages! Read our post on what marketing automation is and why you should care to learn more. The best thing about automating your marketing is, first of all, you’ll have more time to focus on sales. And secondly, most marketing automation software will give you in-depth data on your contacts, such as where they came from and what pages on your site they most visit.
- I will look for ways to secure my website.
Cyber-security was a big issue in 2017. There was so much news on websites getting hacked and Google even making SSL certificates a requirement for all sites. You might have even noticed some sites using multi-factor authentication (MFA), where the user would have to use their phone number, or alternative email address to log in. If you would like to learn more about securing your site, visit our SSL certificate packages page.
- I will personalise my content to suit my customers.
Generic content is history. Personalised content is the norm in today’s digital marketing. Whether this is personalised emails, online-advertising or website content. The aim of content is to meet the needs of your buyer personas and solve their key pain points at the right time in their buyer journeys. Of course, the best way to do this is through a sophisticated marketing automation tool that allows you to collect data on your customers and map them out in the sales funnel.
- I will learn more about my customers.
Data-driven marketing has been a key term in marketing for a very long time. The future is all about intelligence-driven marketing. This is about using customer data to send them the right information at the right time. Therefore not only are you building a relationship with them, you are also pulling them through the sales funnel so they become buying customers. The success of intelligence-driven marketing lies fully on the data you have on your customers. So make sure you know your customers inside and out!
- I will remember the sales funnel at all times.
The good ol’ sales funnel, which we have mentioned many times before is more important than ever today. Using the sales funnel to guide your marketing activity can be a great reminder of the key stages that a customer goes through to become a buying customer (which includes awareness, interest, desire and action). It is also important to know at which stage your prospects are at to provide them with useful content that matches their needs, so they can eventually move along the funnel. So you should never ever underestimate the power of a sales funnel!
- I will avoid pestering my contacts.
There are so many tools, plugins and software that can help automate your digital marketing. Therefore it is highly important that you use these tools responsibly. That means no blasting the same email to all your contacts and avoid sending multiple emails at the same time. The last thing you want to do is spam your contacts with useless pieces of information that they have no interest in! Not only will they unsubscribe from your list, this also lowers their trust in your company and damages your relationship with them. So, please be extra careful when it comes to automating your communication activity.
- I will measure the right KPIs.
If you searched the internet for a list of KPIs to measure your digital marketing you are likely to find hundreds. Therefore it is important to focus on your company goals and what you want to achieve with your digital marketing. For example, if you are looking to improve your social media presence. One side of things may be looking at an increase in page likes in the last month. But it is also important to look at your engagement rates, such as likes on posts and comments. As this could show how relevant your new page likes are to your page and how interesting your content is.
Got some digital marketing resolutions?
I really hope that we can keep up with our digital marketing resolutions! And highly recommend creating some for your own company. What digital marketing resolutions can you come up with? Share them with us in the comments below.