Meller and Protolan: Website Refresh Case Study | KDM

Meller & Protolan

Created two websites that focus on lead generation…

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Goal: Building an on profile database and raising client’s profile for all their services

The Pain

The client was making too many cold calls with very little results. Their average sales cycle was 12 months or more. Their current marketing activities, such as email marketing was getting very little or no results for the company. Overall the whole process of business development and growing their company was extremely slow and difficult.

Our Process

We updated both the clients website to focus on lead generation. And offered a series of training courses in the areas of strategy planning, email marketing and LinkedIn prospecting with key members of staff. Through these training sessions we were able to learn more about the company’s challenges from the different members of staff. We then used this knowledge to optimise the whole email marketing process by segmenting contacts appropriately and sending them the right content.

KDM also advised the client on SEO, website contact and use of language in communications and trained them on Google Analytics. We also created processes to help them measure their performance in the form of SMART KPI’s and reviewed these every 3 months.

The Results

With the new systems and processes in place, the client was easily able to build their email database, as well as measure their performance by effectively. Their websites were now more clear and easily able to support their business activity. Plus emails were sent out to the right people ensuring higher open and click-through rates. Overall these activities were able to significantly reduce sales cycle time.

Testimonial

Sam Riedy - Marketing and Business Development Manager“The team at KDM were a breath of fresh air. We needed to re-energise our Digital Marketing skills through coaching and develop two new websites, one for Meller and one for Protolan.

They took the time to find out about our business and then developed tailored training for our marketing team that not only developed skills but instilled confidence. Our existing websites were average but due to KDM’s involvement we are now proud owners of appealing and informative websites.

The team was professional, enthusiastic and focused. Great to work with. I wouldn’t hesitate to recommend KDM to anyone looking to develop their Digital Marketing.” – Sam Riedy, Marketing & Business Development Manager

Visit the Meller website and Protolan website.

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