IT Techno Phobes Ltd: Connect & Sell Case Study | KDM

IT Techno Phobes Ltd

Generated marketing qualified leads through LinkedIn Prospecting.

Talk to us

Goal: To increase the number of marketing qualified leads.

Our Process

As one part of our Connect & Sell package, we organised a LinkedIn and sales training course.The aim of this course was to educate participants in the area of LinkedIn prospecting and how companies can generate marketing qualified leads through simply optimising and utilising their LinkedIn profile. This course covers everything from the basics of LinkedIn to the more advanced features.

The Results

Lee Baker, the director of IT Techno Phobes was able to significantly grow his LinkedIn connections from 71 to 218 in just 5 weeks. More importantly these connections were now all qualified contacts based on Lee’s target market and buyer persona. He was able to get 3 phone calls arranged from his new connections. And in these weeks, even got 25 members to join his LinkedIn group. Overall he is now able to grow his presence on LinkedIn and position himself as an expert in IT.

Testimonial

“Prior to the 13th December 2017, I had never considered using LinkedIn as a Digital Marketing platform so I had massive reservations entering into a training course for it.

It became apparent very quickly that not only would I learn about LinkedIn process, I would also learn skills and techniques in both basic marketing and sales which I would never would have thought about.

The realisation of creating “targeted” customer personas, the “numbers game” and the “funnel” all clicked into place.

I started sending out LinkedIn connection requests on the 17th December 2017 but I found that it was very hard work to find the people I was looking for – I now realise that because my connections count was so low that finding people was much more restricted.

It only took about a week and my requests were starting to be accepted, this in turn started to make a significant increase to my searching success.” – Lee Baker, Director

Want to learn more about the Connect & Sell package?
Get marketing qualified leads through your Linkedin activity.
Learn how your social media activity can generate qualified leads for your business with our training and in-house package.
View our Connect & Sell Package
Our blog
  • 12 Cool Marketing Trends that will Conquer 2019
    December 10th, 2018

    It’s that time of the year again, where every marketer starts thinking about the future of marketing. Our team here at KDM don’t have a crystal ball, but we do know tons about marketing. And with this knowledge let us go through 12 of the coolest marketing trends that will conquer 2019.

    12 Cool Marketing Trends that will Conquer 2019
  • 10 Best Tools For Effective & Easy Marketing
    November 21th, 2018

    Being a business owner is probably one of the most challenging jobs on the planet. When first starting a new business, your main goal should be spreading the word about the services or products your company offer. Once you have built your business website and found an adequately priced hosting provider, you will need to shift your focus to optimizing it. With the help of reputable professionals and the right tools, getting your website optimized will be easy. For years, businesses of all shapes and sizes have used the power of online marketing to attract new customers from all over the world. In a recent study, researchers found that over half of the world’s population uses the Internet on a frequent basis. Tapping into a portion of this large audience can help you take your business from startup to a success story. Read below to find out about some of the essential tools you need for easy and effective marketing.

    10 Best Tools For Effective & Easy Marketing
  • 5 Must-Have SEO Skills That Every Digital Marketer Should Know
    November 07th, 2018

    Did you know that 4 in 5 consumers use search engines to find local information? Even though the benefits of ranking number 1 in search engines is clear, many businesses still find it difficult to understand. And who can blame them? Optimizing your site for search engines can take years to get right, and even if you got all the basics in place there is still no guarantee that you’ll be number 1 in the search results. Some business owners mistakenly see SEO as a one-off thing, which you update and ignore. The reality, however, is that SEO is a field of expertise that requires ongoing monitoring and updates to your site to make sure you continue to move up the ranks. Therefore having a team or a person with an understanding of SEO is highly essential. Here are 5 must-have SEO skills that every digital marketer should know!

    5 Must-Have SEO Skills That Every Digital Marketer Should Know
  • How to Create a Data-Driven Marketing Strategy
    October 17th, 2018

    Many online marketing campaigns are aimed only at the quick lead or sell off - and thus give away growth potential. In this article, I'll explain how you can build a holistic online marketing strategy and unlock the full potential of your campaigns. The basis of this is data-driven marketing. You've probably already stumbled upon the term data-driven marketing. As a basic definition data-driven marketing is about making decisions based on solid data from your past or current marketing activities. Many marketers today, like to take this approach to marketing, as it focuses on the user and promotes interaction between marketing channels (anti-silo thinking!) And thus provides the basis for a successful online marketing campaign. A strategy that delivers.

    How to Create a Data-Driven Marketing Strategy
  • How AI is Transforming Web Design Right Now
    October 03th, 2018

    As we may already know, these days AI (Artificial Intelligence) is used in various sectors like healthcare, finance, education. Even digital marketing has been impacted by the rise of Artificial intelligence. As the technology develops it’s no surprise to see the implementation of AI almost everywhere. Saying this, one of the biggest weaknesses for AI tools comes down to their ability to think creatively. But to the surprise of some, recent developments have now allowed AI to support web designers in the process of creating websites that not only attract customers but engage them also.

    How AI is Transforming Web Design Right Now