Factory Solutions Ltd: Connect & Sell Case Study | KDM

Factory Solutions Ltd.

LinkedIn helped to shorten their sales cycle time…

Talk to us

Goal: To shorten the long sales cycle of 12-24 months.

The Pain

The initial sales cycle was taking up to 12 months, in some cases the sales cycle took 2 years before even a meeting. Due to the lengthy sales cycles our client was suffering peaks and troughs. During a peak, staff were not available to carry out business development which in turn led to a trough. One reason why these sales cycles were so long was because the client was not able to speak to the right person in the organisation earlier.

Our Process

We ran a series of training courses within the company for strategy planning which included buyer persona development and auditing. We also offered LinkedIn and email marketing training to key members of staff in the company based on the very latest technology and techniques in the industry to ensure long-term success.

In parallel we updated their website to focus on lead generation by increasing the flexibility they had with it. For example, we made it so that members of staff can easily update the information on the site and easily (plus quickly) create specific landing pages to support different marketing campaigns.We also introduced regular email campaigns to their marketing activities and social media posting supported all their other marketing.

The Results

The client was able to use LinkedIn in a strategic and structured way, allowing prospects to move down the sales funnel much more quickly. Through linkedin prospecting and our multi-touch program, Factory Solutions Ltd was able to access the right decision maker much more quickly than before. In fact, within 1 month of using our LinkedIn Prospecting System (Connect & Sell) he had connected with the right person in a large well known soft drinks manufacturer, which was his first business contract within 6 months. He now carries out work for their European factories.

In addition to this, their email database was cleaned up and the right recipients were receiving the right information at the right time to push them along the sales funnel and place orders. Plus, the client is now receiving emails from his prospects volunteering their problems and requesting meetings. The only phone calls the client makes is to follow-up with warm and interested leads.


Neville Duke Factory Solutions Ltd“The team at KDM have provided me with valuable advice on digital marketing which has improved our company website and enhanced my business profile on LinkedIn.

These two activities have certainly had a positive impact and I believe are a contributory factor in the growth we have experienced in our business. In addition I personally have a far better appreciation and awareness of the important role digital marketing plays in promoting SME’s.

I would certainly recommend KDM both for knowledge and communication skills on this subject.” – Neville Duke, Director


Visit the Factory Solution Ltd website.

Want to learn more about the Connect & Sell package?
Get marketing qualified leads through your Linkedin activity.
Learn how your social media activity can generate qualified leads for your business with our training and in-house package.
View our Connect & Sell Package
Our blog
  • Boost Your Site Engagement Using Polls
    January 11th, 2019

    There is something that every website owner wishes but not all of them are able to achieve it i.e. to... Learn more

    Boost Your Site Engagement Using Polls
  • How To Generate Leads For Your Business Using Quizzes
    December 19th, 2018

    Most of the key challenges that businesses face often involve money. In fact, one of the biggest marketing challenges faced by marketers is lead generation. If you really want to beat your competitors in this digital age. you will need to find creative ways to generate leads. Those traditional methods of lead generation such as placing a form on your website or even asking your clients for referrals all have limiting results. Think about it -How many times can your clients recommend you, until you run out of people in your network to ask? You can’t even rely on emails these days to get you clients, with the development in GDPR and other legislations. And not to mention that people hate being spammed whether this is through email spamming or through phone calls. The bottom-line is you need to work on a strategy that not only generates leads but generates quality leads. This is where lead generation quizzes are your best choice. They are engaging; they have wide reach and most importantly they let you generate quality leads.

    How To Generate Leads For Your Business Using Quizzes
  • Digital Trends – 4 Important Reasons Why You Should Care
    December 14th, 2018

    Society is constantly going through some changes and currently, it is technology that is disrupting society more than ever. The world is going digital and the average person spends about a quarter of their day interacting with digital media in some way. In addition to changing how we spend our free time, it is also changing various different industries in business, most notably the marketing space. With that in mind, this article is going to look at the importance of digital trends in marketing and how they are changing how we work and live. We will touch on a few reasons why the current digital trend in the marketing space is important and beneficial for everyone involved. So if you think that following digital trends is not important - Then think again! Here are 4 important reasons why you should care about digital trends.

    Digital Trends – 4 Important Reasons Why You Should Care
  • 12 Cool Marketing Trends that will Conquer 2019
    December 10th, 2018

    It’s that time of the year again, where every marketer starts thinking about the future of marketing. Our team here at KDM don’t have a crystal ball, but we do know tons about marketing. And with this knowledge let us go through 12 of the coolest marketing trends that will conquer 2019.

    12 Cool Marketing Trends that will Conquer 2019
  • 10 Best Tools For Effective & Easy Marketing
    November 21th, 2018

    Being a business owner is probably one of the most challenging jobs on the planet. When first starting a new business, your main goal should be spreading the word about the services or products your company offer. Once you have built your business website and found an adequately priced hosting provider, you will need to shift your focus to optimizing it. With the help of reputable professionals and the right tools, getting your website optimized will be easy. For years, businesses of all shapes and sizes have used the power of online marketing to attract new customers from all over the world. In a recent study, researchers found that over half of the world’s population uses the Internet on a frequent basis. Tapping into a portion of this large audience can help you take your business from startup to a success story. Read below to find out about some of the essential tools you need for easy and effective marketing.

    10 Best Tools For Effective & Easy Marketing