Goal: To create a website that is easy to use, attractive and professional, with lead generation functionality. And design a brand new logo.
The current website was not working in terms of usability and getting the right leads for the company. The client wanted the website to be a lead generation machine and to work in conjunction with their current networking activities. They also had no logo, making it difficult for prospects to remember the brand and engage with it.
Since we knew the focus of the website was going to be lead generation, we started by creating a simple website wireframe and structure. The website needed to provide valuable information to potential customers. And we had to ensure that the website was flexible enough to allow the client to build extra pages and update it when necessary.
Since the company currently had no logo, we had to learn a bit about the company’s brand values and what impression the client’s wants to give their potential customers. Based on the “Ash” in “Ashwood”, we suggested going with a Ash tree that is showing its roots. The roots denoting the stability and dependability aspect of the company.
The end result was a magnificent, recognisable logo and a website that generates quality leads for the client. The website now is able to inform potential customers of vital information and prospects can easily contact the client if they have any enquiries, as well as a lead generation functionality to support this.
Visit the Ashwood Partnerships website.
“I have had very positive feedback from differing independent & unprompted sources on my website and the content so “pat on the back” to us all”
– Paul Jolley,
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