kdm, Author at KDM


Grow Your Business Through Digital Marketing

“Your Expert, in your pocket.”

Posts by kdm:

  • Top 10 Ways That CRM Can Boost Your ROI

    20 Jul 2021 in Blog&Digital Marketing

    A Customer Relationship Management tool (CRM) is an advanced tool that allows you to gather data from multiple channels and address the unique needs and wants of your audience. Businesses of all sizes are using these tools to provide detailed information on purchase history, personal information, purchasing behaviour patterns and online behaviour to boost revenue […]

  • How to do Email Marketing the right way?

    31 Aug 2020 in Blog&Digital Marketing

    When it comes to earning high ROIs, email marketing is one of the most effective marketing channels. But, a successful and effective email marketing campaign takes a lot more than just a few tricks. Above all, it requires foolproof, impact-driven strategies that are distinctive and unique. Only then can you achieve a stellar open and […]

  • “Email Marketing is Dead.” — Is this true or false?

    24 Aug 2020 in Blog&Digital Marketing

    Some decades ago, Nietzsche, the great German philosopher declared with a remarkable conviction— “God is Dead.” A claim that caused serious upheavals in Western philosophy, inspiring the formation of a whole new body of thought. Although nowhere near in logical prowess, sceptics among marketers have been claiming the death of email marketing for some time […]

  • How Do I Choose My Tech Stack for Marketing? — A Comprehensive Guide

    13 Aug 2020 in Blog&Digital Marketing

    Often, marketers find it daunting to choose the right tech stack for their campaigns. Indeed, the task is quite challenging and can either make or break a business. Especially if the concerned people are “non-technical” —which is usually the case anyway—the wide range of contesting options could become overwhelming. Since a wrong combination could be […]

  • What is Tech Stack and Why Do You Need One for Marketing?

    13 Aug 2020 in Blog&Digital Marketing

    Marketing and technology go together like cheese and wine— a perfect duo, paired together to enhance the overall experience. “Tech stack” is a rather common term for the technology-backed sectors, although for many it remains a jargon. This, we can assure, need not be the case. Understandably, the task of picking tools from a vast […]

  • 5 Activities you should do this month

    04 May 2020 in Blog&Digital Marketing

    In a financial crisis the response for marketing is to keep spending and hopefully you will spend your way out of it and beat your competitors because you will still be top of mind and ahead of your competitors.  BUT we are not in a financial crisis we are in a global health crisis and […]

  • The Google BERT update

    11 Dec 2019 in Blog&Digital Marketing

    Have you not heard of BERT yet? Well, you should have. It’s the biggest Google update for years. It’s so big that we have dedicated this weeks newsletter to it. It’s time to dig into BERT. If you’re used to Google updates sounding more like cute animals and less like Sesame Street characters, you’re not alone. […]

  • 6 Marketing Myths Busted

    28 Nov 2019 in Blog

    Have you ever heard someone say something negative about marketing, with such confidence that it’s made you believe them? With marketing being subjective in nature, there is a danger that we can hear the thoughts of others and believe everything that is said. As marketing professionals, we thought we should set things straight by offering […]

  • 7 reasons to have a marketing strategy

    27 Nov 2019 in Blog

    Do you need some convincing on the importance of a marketing strategy? In the following blog post we’ll outline some of the key benefits of a marketing strategy. Unfortunately, like many things, your strategy needs to be evolving constantly. It’s one thing setting your objectives and vision, but if you’re not updating it and researching […]

  • Why do I need a marketing Strategy

    21 Nov 2019 in Blog

    Whatever your reason is, you will find thousands of resources on marketing strategy online, all of which claim to be a blueprint for success. But if only it was that simple, the truth is that some of these resources should not even be looked at, let alone followed. Alternatively, you may be new to marketing […]

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Posts by kdm: