Did you know that 4 in 5 consumers use search engines to find local information? Even though the benefits of ranking number 1 in search engines is clear, many businesses still find it difficult to understand. In fact, ranking number 1 in Google is often cited as one of the biggest marketing challenges marketers face. And who can blame them? Optimizing your site for search engines can take years to get right, and even if you got all the basics in place there is still no guarantee that you’ll be number 1 in the search results. Some business owners mistakenly see SEO as a one-off thing, which you update and ignore. The reality, however, is that SEO is a field of expertise that requires ongoing monitoring and updates to your site to make sure you continue to move up the ranks. Therefore having a team or a person with an understanding of SEO is highly essential. Here are 5 must-have SEO skills that every digital marketer should know!
While search engine optimization requires the use of specific strategies for building a website’s online visibility, it also requires the collection, and analysis, of certain pieces of data, called analytics. This data can tell you about how certain SEO strategies are working, where website traffic is coming from, and much more. However, in order to make the best possible use of this information, you need to be able to understand and analyze this data. Without that skill, you’re essentially taking stabs in the dark and hoping for the best. It is also important to create in-depth and regular reports on the progress of your SEO campaign, along with your normal monthly reports.
Willingness to learn
SEO is always changing. Trends come and go, and keeping up with search engine algorithm changes and new strategies can be a full-time job in and of itself. As a result, no one can claim to be finished learning about search engine optimization. Instead, staying on top of this field requires near-constant learning and updating of one’s knowledge and skills. As a result, you should always be seeking out new information about SEO. Instead of doing the same job the same way, you need to stay up to date, eagerly embrace changes and trends, and implement new ideas to help your campaign thrive.
The obvious one! Keyword research and implementation is not the only SEO strategy. In fact, a successful campaign will need to incorporate the smart use of metadata, wise coding, and technical aspects such as strategic web design and web development. And you should possess the technical expertise that allows you to provide the technical support when necessary for a successful campaign. Therefore it is vital that you can understand basics such as coding, metadata, and SEO-friendly web design and web development. After all you’ll need to be more than a content creator to boost your website’s online visibility.
Strong content creation skills
At the same time, content is the bread and butter of SEO. Strong, relevant content is what search engines will use to determine your site’s relevance to certain topics. The better the content on your site is, the better your site is likely to perform in the search results. In order to create this type of material, you need strong writing skills. Plus an understanding of how content works in SEO, so you can identify the content that will work best for your site, and help create powerful material that fits with your business and goals. This means writing content that matches your brand voice, meets your business goals, and appeals to your target audience.
Strong interpersonal skills
Interpersonal skills come in handy when explaining SEO to stakeholders. An SEO campaign is a major undertaking that requires careful, clear communication between you and anyone assisting you. As a result, it is essential that you feel comfortable interacting with these individuals. You should be able to make complex aspects of SEO accessible to anyone and be able to clearly explain concepts, ideas, and analytics in easy to understand ways.
SEO practices will never fizzle away, as Google becomes more smarter having a digital marketing expert who knows about SEO will become even more vital. If you would like to learn more about SEO or how you can increase your website traffic, contact us or send an email to firstname.lastname@example.org