Chatbots have come a long way since the 1970’s. Today chatbots are to provide reminders, recognise natural voice commands, answer questions and even respond to requests with personality. With so much advancement over the past 50 years or so, many marketers are now asking, how can chatbots help businesses? And more importantly, can chatbots be used to generate leads? The answer itself is quite surprising. If you are in sales, you would know the significance of relationship building in getting customers. Therefore in today’s modern world, chatbots could bridge the gap between customers and sales through highly-responsive communication. Here are 5 ways to generate leads using chatbots.
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5 Ways to generate leads using chatbots:
Before we begin, here’s a fascinating stat to inspire you: Did you know that 48% of consumers would rather connect with a company via live chat than any other mean of contact (HubSpot, 2017)? And that Facebook messenger alone has 1.2 billion monthly active users? Imagine the customers you could be losing if you don’t have an effective chatbot strategy in place!
[bctt tweet=”48% of consumers would rather connect with a company via live chat than any other mean of contact (HubSpot, 2017). #kdmdigital” username=”KDM_Digital”]
1. Retargeting cold leads through ads
According to SmartInsights Facebook Messenger messages have a 286% higher open rate and 768% higher click-through rates compared to emails. Therefore reminding users about your brand through the Facebook Messenger could be a better option compared to sending them an email, as they are much more likely to check their messages. And a good way for you to encourage them to come back to your site is by offering them a coupon code. For example, get 10% off on your next purchase.
2. Two-way communication to qualify your leads
Unlike with other lead generation activities, such as your landing page or blog subscriptions, chat-bots allow for user interaction. Chatbots can start a conversation with your users to find out what their biggest pain points are or if they are ready to buy and even what type of products they are interested in. If you are really clever with your chatbot strategy you can even provide customers with product recommendations and get them to visit your site to make a purchase.
[bctt tweet=”Unlike with other lead generation activities, such as your landing page or blog subscriptions, chat-bots allow for user interaction. #kdmdigital” username=”KDM_Digital”]
3. Collecting feedback and customer data
Similar to point 2, data collection is a key selling point for chatbots. You can use your chatbot to gather feedback on your products, page content or even do a little market research! For example, you can ask users if they are interested in your products, what their budget is, what they need help with and so on. You can even export this data into a spreadsheet to share with your sales team and to help you make informed decisions on your business.
4. Sharing relevant content 24/7
With an effective chatbot strategy in place, you can provide the right content at the right time to customers. For example, if a user wants to know about the latest digital marketing trends in 2018. You can provide them with a reply linking to a blog post you written on the subject. And because the response is instant you are even likely to get higher click-through rates! And you know whats even better? It’s all automated! So, you could be sleeping at home, while your chatbot is sharing content and engaging with your customers online.
[bctt tweet=”You could be sleeping at home, while your chatbot is sharing content and engaging with your customers online. #kdmdigital” username=”KDM_Digital”]
5. Instant and ongoing engagement
Customers today expect a really quick response to any enquiry they have. The quicker, the better for your company. However, sometimes this is humanly impossible, especially if you run a small business. Therefore an effective chatbot strategy should incorporate some of your FAQ’s or common issues by your customers. For example, your chatbot should be able to respond to enquires about delivery costs, delivery times, opening hours, contact details, any new updates or announcements. These instant replies not only keep customers happy, but allow you to focus on other tasks instead of constantly replying to messages.
Final thoughts on using chatbots to generate leads
There is no doubt that chatbots will become more and more common in marketing. Chatbots are brilliant for saving time, providing excellent customer service and generating leads. With an effective chatbot strategy in place, chatbots can be a valuable tool for businesses. However, it is important to note that chatbots should be used to support marketing and not to replace sales representatives. After all, there are some questions that only humans will know the answer to! Does your company use chatbots? If yes, how do you use chatbots? Let us know your thoughts in the comments!
Need help updating your digital marketing strategy? Wondering how to increase your leads? Book a free one-to-one strategy clinic with our digital marketing consultants to discuss your options.